About Us

I’m Jay and I’ve always had one dream — to create something of my own. Something that reflects my style, my vision, and my love for fashion.

Instead of walking this path alone, I decided to bring along two of my closest friends, Kumaril and Ayush. Together, we share not just a friendship, but a common passion for style, creativity, and building something that truly stands out.

Our journey began with streetwear, launching our very first product on 29 June 2024. Over time, our team grew stronger when Manav joined us, bringing fresh ideas and energy to help take our brand to the next level.

From the very start, our vision has been bigger than just one category. We aim to cover the entire fashion market — from everyday streetwear to luxury pieces, from timeless classics to cutting-edge trends. If it’s part of fashion, we want it to be part of our brand.

This is just the beginning. And as we grow, we’re building more than a clothing label — we’re creating a movement where style meets ambition.

Welcome to our journey. Welcome to our brand.